GLITCH_THE_INTERNET
NIKE FOOTBALL _ SUMMER 2015 GLOBAL CAMPAIGN
Nike Football X _ SU15
To launch the Nike Football X, a new small-sided football collection, we decided to make a big splash in a very limited amount of time.
We glitched every Nike Football platform for 48 hours without a single explanation.
The results were pretty incredible : we sparked a wave of comments and crazy theory online.
People thought Adidas hacked Nike, other thought it was fake.
In the end people freaked out and we succeed in having everybody talk about the new collection.
AGENCY : AKQA PORTLAND
Designed in collaboration with Nishat Akthar