Insula Orchestra

FRENCH
L’orchestre de La Seine Musicale "Insula orchestra" met au point sa première expérience musicale immersive inspirée de l’univers du manga : Beethoven Wars.
Un mélange entre deux univers opposé : la musique classique et le manga
Nous avons créée des d’affiches inédites détournant la fonctionnalité canvas de Spotify pour permettre de visionner des trailers de la symphonie d’une façon innovante.

Comment ?
En intégrant un Spotify code illustré directement dans les affiches du spectacle.
En scannant le visuel, l’utilisateur est renvoyé vers la playlist d’Insula orchestra où la vidéo vient compléter la musique et offre une séquence inédit.

ENG
Insula Orchestra launched Beethoven Wars, the first immersive experience mixing live music with a manga video, specially designed for the experience. This gigantic show needed to appeal to a younger audience than classical music concerts usually do.

To do so, we released 3 exclusive trailers using Spotify Canvas (the platform 7.9-seconds video loops, playing while a song is on). We divided each trailer into 7.9-second tracks, each one featuring a different part of the video, and uploaded them in dedicated playlists on Insula Orchestra’s Spotify page.

Then, we made Spotify Codes the core of our show posters. We turned the codes into stunning illustrations inspired by the show's manga universe.
3 posters -3 spotify codes-, each one redirecting to an exclusive trailer, were displayed in Paris.

Once users scanned the poster and experienced the Beethoven Wars Spotify Trailers, they were also allowed to buy tickets for the show directly from the orchestra Spotify Account. Overall, the campaign reached more than 1 million impressions, providing the show both a younger audience and greater media coverage.