Trigger Warning : Homophobic insults
67% of the LGBT+ community has experienced homophobic insults while practicing their sports.
In this Pride Month but also in a overall climate where LGBTphobia is on the rise, we decided to hit hard.
We used the sensitivity of a live plant to show the impacts words can have.
A way to remind everyone that words have impacts.
Client: Fédération Sportive LGBT+
Agency : ROSBEEF!
ECD: Cécile Pimont
Senior Creative Team: Yacine HAMZA, Juliette CAPDEVIELLE£
Head of Production : Sophie LABIADH
Account Director: Alice RIDEL
Production : BADASS
Director : David FONTAO
Producer : Blaise IZARD